Creating a content strategy can be overwhelming. There are so many factors to consider, and it's hard to know where to start. But don't worry, we're here to help. In this article, we'll discuss the tools you can use to perform a content strategy analysis . We'll also provide tips on how to use these tools to get the most out of your analysis. So, let's get started! 1. Google Analytics Google Analytics is a must-use tool for any content marketer. It provides data on website traffic, including information on where your visitors are coming from, what pages they're visiting, and how long they're staying on your site. This data can be used to determine which types of content are most popular with your audience, and which ones are falling flat. You can also use it to track your progress over time, and see if your content strategy is having a positive or negative impact on your website traffic. 2. BuzzSumo BuzzSumo is another essential tool for content marketers. It allows you to see the most popular content on any given topic, as well as the social media shares it has received. This information can be used to determine which topics are resonating with your audience, and which ones you should avoid. You can also use it to find new content ideas, and see what your competitors are publishing that is getting traction. 3. Google Sheets Google Sheets is a versatile tool that can be used for a variety of purposes, including content strategy analysis. It allows you to create spreadsheets with data on a variety of topics, including website traffic, social media shares, and competitor information. This data can be used to create graphs and charts that provide a visual representation of your content strategy. It can also be used to help you make decisions about which topics to focus on, and which ones to avoid. 4. Hootsuite Insights Hootsuite Insights is a tool that allows you to track the performance of your social media posts. It provides data on how many people have seen your posts, how many have engaged with them, and how much reach they have achieved. This data can be used to determine which types of posts are resonating with your audience, and which ones you should avoid. You can also use it to track your progress over time, and see if your social media strategy is having a positive or negative impact on your reach. 5. Google AdWords Google AdWords is a tool that allows you to create and run ads on Google. It provides data on how many people have clicked on your ads, how much money you've spent on them, and how much revenue they've generated. This data can be used to determine which types of ads are resonating with your audience, and which ones you should avoid. You can also use it to track your progress over time, and see if your ad strategy is having a positive or negative impact on your revenue. 6. Facebook Insights Facebook Insights is a tool that allows you to track the performance of your Facebook posts. It provides data on how many people have seen your posts, how many have engaged with them, and how much reach they have achieved. This data can be used to determine which types of posts are resonating with your audience, and which ones you should avoid. You can also use it to track your progress over time, and see if your Facebook strategy is having a positive or negative impact on your reach. 7. Twitter Analytics Twitter Analytics is a tool that allows you to track the performance of your Twitter posts. It provides data on how many people have seen your posts, how many have engaged with them, and how much reach they have achieved. This data can be used to determine which types of posts are resonating with your audience, and which ones you should avoid. You can also use it to track your progress over time, and see if your Twitter strategy is having a positive or negative impact on your reach.
Related articles you may like
- Improve your Content Strategy
- The right Seo Content Strategy to adopt
- How to get the best Ideas for your content strategy?
- How to optimise your content strategy planning
